This campaign is an anti smoking campaign to make people think about stopping smoking. The music they use in this video is quite slow and its not that noticeable. However I think this music is used to make the person watching the video sad in a way. This will then make them question what they are doing and why they are feeling the way they do because of the music.
This campaign is about fragile children and how they see their parents when their parents are drunk or under the influence of alcohol. This music is very unnoticeable at the start but it become you become aware of it when you see the first horrible thing turn around to the screen. The sudden jump in the music makes you think that the child was scared as well. The music makes you feel a certain way.
This campaign is another video for smoking again using children to make parents who smoke feel guilty. This music is more noticeable at the start than the others, this type of music is also slow and makes you feel sad which is the way the people in the video look like they feel. I think the music making you sad will help to make people think about it more if they are suddenly saddened by an advert.
I think that using music is such a powerful hooking technique because it makes you feel a certain way when you watch the video which is the way the people making it wanted you to feel. Also because you feel this certain way I think it makes you pay more attention to the video than you would if the music wasn't their. The music makes you engage with the video more and it makes you question why you feel that way.
No comments:
Post a Comment