Unsuccessful Company - HMV

HMV

I have selected this company as a failing and unsuccessful company because its sales has decreased over the past few years and now not many people buy from stores like HMV. I always think that the brand identity of HMV isn't very good, their logo is quite plain and they don't have anything to really make people want to go into the store.

HVM sells things like DVDs, CDs, Accessories for phones and things like posters or t-shirts. Most of these things can now be bought online on iTunes. DVDs can be rented, you can watch them on different sites like Netflix and they can be bought in more local shops like Asda or Tesco. More people tend to buy music online so they don't need to go out and buy a DVD. Also most of these products could be ordered online for a cheaper price.

I think that HVM mainly has a target market of teens or young adults, I think this because these are the sort of people who would go out and buy new CDs or DVDs. However this shops is also for everyone because of the range in things they sell.

I think that the platform they will use to advertise would be on things like TV, social media sites like Facebook and Twitter. Also they could make an app for music subscription so that would bring them more money and a more well known company.

Marketing and Advertising Agencies

Fire Dog
Fire Dog is a branding and advertising company that has helped to re-brand a lot of companies that have been failing. It has done a lot of work that have helped companies to get noticed and improve there company.

 This is an example of the work that firedog have done, this is for the charity Barnardos. There is a massive difference in the old design and the new design. The design that firedog has made was a lot brighter and attracted more people. However the old design used quite violent picture to advert, this advert uses picture that are calmer and more attracting to the eye. The firedog design is a lot better than the first one, this is how the charity has rebranded.














Don't Panic

Don't Panic is another company that redesigns companies to help them to rebrand.

This is the design that Don't Panic have made, I think by using something like lego to rebrand will have made the brand more popular. This is also a more interesting design and it has made the company more appealing.

Thinking Juice

 Thinking Juice have rebranded tango, they have made the design a lot more interesting to look at and it had attracted more people to Tango. This design has added more detail. Also the old design was quite boring with a black background and the logo was a lot more discrete. The new design had the logo bold so it stands out and a bright colourful background to also make it stand out.

Failing Companies

 Although blackberry use to be a very popular company they are now failing as other companies like apple have better products than them. Also people now see blackberry as a bad and tacky company, I think that part of the reason people see blackberry like this is because of the uncreative logo and name. Blackberry is a name that is to similar apple and orange. Another thing that is making this company fail is there logo they have, I don't think it was very creative or  good logo to attract people to the brand.
I think that there poor branding has definitely effected the lack of customers they get because there logo doesn't stand out or make people want to buy from that brand. However I think that the main reason they are failing is because other brand have made better products so they have taken way blackberry customers. Although blackberry did try to create a product that was equally as good however they still didn't get the customers back.

HMV also use to be a very popular brand but now most people buy albums and songs online through iTunes. They also don't have a very creative logo, because its mainly just there name in bold letters. Although they have good products to buy the only thing people would buy now is films because they may be cheaper in store than online. Also you can buy CDs and films in shops like Asda or Tesco so people would more likely buy them there than going to HMV.


Sony is also another failing company, because there are better companies like panasonic. Also with the products they make most people will already have and they will last a long time so they won't need to buy them very often. Also the logo is quite simple and it doesn't stand out very much. I think if they had a better logo then they could attract more people to buy from them, they could have a brighter colour or they could add something to there logo.

Sports Direct is failing because of the type of products they sell. There products are said to be quite cheap and tacky so people don't want to buy them, therefore they don't get many customers. There are also many other places that people could go for all of the things that sports direct sell. Also you don't know weather you will find what you are looking for there because they have a mixture of al lot of different things. As well as that Sports Directs logo haven't got a very good logo, it could be more creative.

Real Life Poster

This is my poster in a real life situation, this is how I imagine my posters being used to advertise vans on billboards.

Vans Advertising Poster

 I first dragged all of the photos I needed into photoshop, then I moved the photo of the vans logo onto to the wall. Once the logo was in the right place I had to use the mask layer tool to remove the the background of the logo.  I used the brush tool to do this, then when I had demoed the parts  didn't need of the photo, I used the skateboard photo and dragged this photo onto the wall as well.

 This was what the Vans logo looked like once I had deleted the background.














I added the Skateboard photo to the wall but I had to then crop the photo of the wall to make the Skateboard fit better. Once I'd make the background photo small I again used the mask layer tool to remove the parts I didn't want.

This is what the shoes and skateboard looked liked after I had edited the background.








This was the first photo I took to use as, this was the only photo that had worked once id put it in photoshop. I had to other photos that were actually in the air, however they were fuzzy when I put them into photoshop.








This was the final photo.

Still Life Images Homework

Still Life Photography Trainers

This was using lighting from only one side, i like the way this makes the shoes look. I also like how you can slightly see the shadow of the shoe in the background. I would use this type of lighting again to take photos.

 I really like this photo this was using really bright light on the centre of the shoe. This is my favourite photo because of the way the background is so bright and the shoes are bright and stand out in the centre.

This photo was using all natural lighting, I like how the light from the window is on only part of the shoes. However I don't like this photo, next time I don't think i'll use the natural lighting.

This was only with  the light on part of the shoes which I like because it makes the front part of the shoe stand out.

This photo was using lighting going straight to the front of the shoes, i like this because it makes the front stand out and also I like how different areas of the white background are brighter than others.

This is my favourite photo, I like the way that the shoes look they are brighter in this photo compared to the others.

This photo makes the purple really strong, which is what I like about it.

The other photos that I took outside didn't change the lighting and all looked very similar. 

Mock up of Vans Poster

This is the photo I've made of my final design using picture from the internet. I made this by finding the picture  needed and dragging them not photoshop. I then dragged the picture of the skateboard onto the brick wall background and then used the mack layer tool to get rid of the parts of the picture that i didn't need. Next i added the picture of the Vans logo and again used the mask layer to get rid of the background. Although i changed from the design and i added the legs  back into the image because it look to unrealistic with only the shoes.


However in my actual image I'm going to had a shadow of the skateboard and legs on the ground below. Also I'm  going to have bright colour vans so they stand out compared the board and background, i want the shoes to be the man focus of the picture. In my picture i may also have different colour jeans and a different background depending on where i can photograph. To make this photograph I'm going to take photos of someone doing the trick and the background i want then, ill edit it in photoshop. Or i'll take the photo in the place i want and then just edit the vans logo on.

Shoe Advert Design

These were all of my mind map idea, however I chose to use the skateboard with the floating shoes above it. Although I changed the design slight by adding a shadow underneath the main picture. Also i decided to have the skateboard black and white and the shoes a bright colour that makes the shoes stand out.
















This is my final design.