Smoking Campaigns

 I think that the target audience for this campaign is for people that don't realise how much they are effecting their life by smoking. I think that this campaign is trying to make them think about what they are doing. They have used all dark colours for this campaign. Having the dark background helps to make the writing stand out although it isn't very big its still noticeable.

This campaign isn't as dark as the other but it makes the man look like he is struggling. They also use a rhetorical question to make the person question if they are hooked or not. I think this is aimed at older people than before because of the way the man is lying on the floor.

I think that this campaign is the best out of all of them, because they use children to make the adults think about what they are doing. The children ask the adults if they can get a light but the adults say how bad smoking is what they are doing it themselves. It makes you think the that adults have forgotten what they are doing to themselves when they know other people especially children shouldn't be doing it. I think this would be a really good advert to target at parents with children.                                              The Best Anti-Smoking Campaign Ever - Youtube                



All of these smoking campaign are aimed at people who smoke and they all try to make the person think about what they are doing to themselves without even realising sometimes. The video campaign is different in that it mainly focusing on children which are making the adults question them and what they are doing. The second poster image I think its making them question if they really are hooking unlike the other which are trying to make you think about weather what your doing is right or not. All these campaign are doing one thing which is making the person think in different ways about what they are doing.