Animation within Advertising

Animation within Advertising

Reasons why animation is a powerful marketing tool

• Practical – With no physical limits, animation can be used to show scenes that a camera cannot shoot.
• Cost Effective – Animating a car crash is a lot cheaper than physically wrecking two vehicles.

Animation has dramatically moved forward, Warner Bro’s, Walt Disney and Pixar, and others, have made a massive impact in changing the way animation works, they have changed the way people view animation and they way that is it used. Brands such as “Murray Mints” and “Kelloggs” were quick to realise the potential of animation – Kellogg’s saw a great opportunity to bring life to the hand-drawn character’s already used on their cereal boxes. 

In 2007, Bupa produced a series of animated TV adverts creating typical scenarios that people may face regarding their health and wellbeing. The main style of the animation was not too different to the “Mr Men” cartoons. This approach created a warm and gentle tone, ultimately leading to an over 25% increase in enquiries year on year.

Reasons why animation is used in advertising:

• Quick Visual Summery 
• Easily grabs attention
• Shows things that cannot be photographed 
• Show things that haven't been built yet
• Position a company as technologically sophisticated

 Kelloggs use animation in the way they advertising, they have used an animated character to advertise their brand. I think this is really effective because it has brought to live a character that could never really exist in reality and I think this is especially good to attract children to the brand. Advertising can also attract many different people

This is an another really successful company who used animation in the their advertising. This advert was one of the most successful animation adverts as it attracted everyone at any age. This attracted children as the advert is very cute, teenagers may also find it very sweet, adults could find it quite emotional and it could remind older people of when they were younger. Another thing John Lewis did to make this advert so successful is have animation that is similar to the film Watershed Down, this could have also helped to attract attention to the advert because people remember that film. This advert is that bright or in your face yet it still attracts you to it. Also this advert has a very good storyline although it is quite short there is a full story which people could relate to. Within this advert they used a very good and catchy song to attract people to the advert as well.

This is another successful use of animation within tv advertising. Sky used minions to advert their brand and minions are quite popular already so using them to advert is very clever because it will make people, especially children, want to buy the brand just because they already love minions. Using things that people already know and love to advertise is a very good way to attract people to a brand. 

Cornwall School Games

I first made an edit for a poster design for the Cornwall School Games, I used the different colours to represent the different meanings. I then used this to make my first logo, which was then changed to create the final logo idea. I the put this logo onto different sports products, I think my hoodie was best because I feel like this would be main thing people would buy.

To change the colours of the people I used the magic wand tool to elect the areas of the picture that I wanted and then used the colour tool to select the colour I wanted. Then I rearranged all of the people on both the logo and poster to the way I wanted them. For the the poster I the used to text tool to type in the first part of the text and make it the size and font that I wanted. Then to make the word illusion stand out. I found a picture of an illusion on the internet and then made the writing out of it and placed the word where I wanted.

Animation Timeline

Animation is the technique of photographing successive drawings or positions of puppets or models to create an illusion of movement when the film is shown as a sequence.

"a combination of live action with 3-D animation"

Monoprint Edit

I made this by taking a picture of one of my mono prints and putting this into photoshop. I then used the quick selection tool to select the outside, I then chose a colour and used the fill tool to fill it in. Then for the middle banner I did the same think with the quick selection tool and filled in it making sure the cover the writing as well. Then I added the text making it the right size and font that I wanted. Then I had to find an image of a star and dragged this onto my text and made it the right size. Then for the rest of the image I used the paint brush tool to go over all of the drawing I had done before.

Tea Monoprinting

Tea Printing 
In this lesson we did some printing to make images about tea, we did this by rolling ink out onto a page making sure there was the right amount of ink. Then we got an a piece a paper and put the paper onto the ink and put an image upside down and copied over the image with paper. Then we took the paper off and the image was printed on the paper.

Tea Animation

Tea Research

Tea
Tea is a hot drink made by i
putting the dried crushed leaves of the tea plant in boiling water.
Tea comes from an evergreen shrub or small tree which produces tea leaves, native to southern and eastern Asia and grown as a major cash crop. Tea leaves use to be put into hot water and then mixed to make the drink, then the leaves would be taken out. Now the tea levels are ground up very small and make not tea bags. It is thought that tea came from China. You can get many different flavours of tea and there are many different companies which sell tea. Most people drink tea during the morning to help wake them up or just throughout they day. tea began as a median and then became a beverage. 

There is a Japanese religion called teaism, it is a cult founded on the adoration of the beautiful. 

Tea culture is defined by the way tea is made and consumed, by the way the people interact with tea, and by the aesthetics surrounding tea drinking, it includes aspects of tea production, tea brewing, tea arts and ceremony, society, history, health, ethics, education, and communication and media issues.
Chinese tea culture refers to the methods of preparation of tea, the equipment used to make tea and the occasions in which tea is consumed in China. he Korean tea ceremony  or darye is a traditional form of tea ceremony practiced in Korea, the chief element of the Korean tea ceremony is the ease and naturalness of enjoying tea within an easy formal setting.
Morocco is considered the first importer of green tea worldwide, Morocco consumes green tea with mint rather than black tea. It has become part of the culture and is used widely at almost every meal. 
In the United States , tea can typically be served at all meals as an alternative to coffee, when served hot, or soda, when served iced, iced tea has become an iconic symbol.