HMV
I have selected this company as a failing and unsuccessful company because its sales has decreased over the past few years and now not many people buy from stores like HMV. I always think that the brand identity of HMV isn't very good, their logo is quite plain and they don't have anything to really make people want to go into the store.
HVM sells things like DVDs, CDs, Accessories for phones and things like posters or t-shirts. Most of these things can now be bought online on iTunes. DVDs can be rented, you can watch them on different sites like Netflix and they can be bought in more local shops like Asda or Tesco. More people tend to buy music online so they don't need to go out and buy a DVD. Also most of these products could be ordered online for a cheaper price.
I think that HVM mainly has a target market of teens or young adults, I think this because these are the sort of people who would go out and buy new CDs or DVDs. However this shops is also for everyone because of the range in things they sell.
I think that the platform they will use to advertise would be on things like TV, social media sites like Facebook and Twitter. Also they could make an app for music subscription so that would bring them more money and a more well known company.
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