Failing Companies

 Although blackberry use to be a very popular company they are now failing as other companies like apple have better products than them. Also people now see blackberry as a bad and tacky company, I think that part of the reason people see blackberry like this is because of the uncreative logo and name. Blackberry is a name that is to similar apple and orange. Another thing that is making this company fail is there logo they have, I don't think it was very creative or  good logo to attract people to the brand.
I think that there poor branding has definitely effected the lack of customers they get because there logo doesn't stand out or make people want to buy from that brand. However I think that the main reason they are failing is because other brand have made better products so they have taken way blackberry customers. Although blackberry did try to create a product that was equally as good however they still didn't get the customers back.

HMV also use to be a very popular brand but now most people buy albums and songs online through iTunes. They also don't have a very creative logo, because its mainly just there name in bold letters. Although they have good products to buy the only thing people would buy now is films because they may be cheaper in store than online. Also you can buy CDs and films in shops like Asda or Tesco so people would more likely buy them there than going to HMV.


Sony is also another failing company, because there are better companies like panasonic. Also with the products they make most people will already have and they will last a long time so they won't need to buy them very often. Also the logo is quite simple and it doesn't stand out very much. I think if they had a better logo then they could attract more people to buy from them, they could have a brighter colour or they could add something to there logo.

Sports Direct is failing because of the type of products they sell. There products are said to be quite cheap and tacky so people don't want to buy them, therefore they don't get many customers. There are also many other places that people could go for all of the things that sports direct sell. Also you don't know weather you will find what you are looking for there because they have a mixture of al lot of different things. As well as that Sports Directs logo haven't got a very good logo, it could be more creative.