Coca Cola vs Pepsi

Coca Cola vs Pepsi

Both adverts are similar in a way that they are both advertising a drink and one of the coca cola adverts are similar to both the pepsi adverts in that there are people/animals fighting for the product. Although the adverts are similar I much prefer the Christmas Coca Cola advert this advert is a lot more simple in a away but i think the it advertises the brand better. I prefer Coca Cola because both of the adverts are more cheerful and the put you in a good mood unlike the pepsi adverts they are both people fighting for things. The christmas cola advert has the logo in lights on lorries driving past a group of children and over a bridge. This advert also focusses on a specific time of the year, both season the cola adverts include in there advertising are cold and are in winter. I think they choose christmas time to make an advert like this because at christmas everyone is happy and enjoying themselves so they may not mind buying the product and when this broadcast this advert everyone knows christmas is near so they are put into a good mood. Also a lot more people will be out shopping at this time of the year so more people are likely to buy this drink. Also focusses on christmas is clever for coca cola because there colours are red and white and those are two of the main colour associated with christmas so the colours link together. Not only do the colours go to gather but also the lorries pulling the trailer with the logo and lights on could resemble santa and his slay which could make more Children want this drink. Choosing christmas to focus there advert on is a really clever way to bring in more customers. The other polar bear advert has all been animated and they have made the bears seem more human like, this also shows that everyone wants this drink not just humans so it makes it seem more popular that it actually is.

On the other hand the pepsi advert could also be an effective way the advertise because the medieval advert has everyone fighting for something but in the end the pepsi is the thing that stops the fighting. This could show that pepsi could solve anything, for example the war they were having. Both pepsi adverts involve famous footballers to make people want to buy the product because a lot of people will at least of heard of the footballer. In the advert where they play football to win the product this makes it seems like everyone wants the thing, this is similar to the second coca cola advert where they have the polar bears fighting for the drink. Both advert makes you think that everyone wants the drink and they should get it first, this is a good way of advertising there product. Personally i don’t think pepsi have as good an idea for advertising there drink because both the adverts are really similar, although the cola averts have the same cold, winter theme they have a different way of advertising using the same season. All four of these adverts have one things in common they are all like mini movies in its self, they all have a story that has a beginning, middle and end. Although the pepsi adverts have a good way of advertising i definitely prefer the christmas advert for coca cola.